Those who frequently need to contact a bank or a credit institution to carry out operations that cannot necessarily be done online, must find a welcoming, comfortable environment that shows the customer a positive and proactive attitude towards him.
Competition is also widespread in the banking world and you must be able to always give your customers something more in order to keep them and find new ones to grow in the future.
Customer touch points
Within the bank it would therefore be good to provide some self service information spots, capable of providing the customer with all information regarding new offers, loans, mortgages and the availability of new debit or credit cards.
Thanks to the interactivity and clear message, the customer can easily be updated on any news or offers.
These information points could be a winning idea to decrease or better manage the rows and handle customers according to their actual needs.
Pointing customer requests to the most relevant clerks can get the customer the needed service or solution faster and more efficiently.
Make waiting fun
The waiting phase can always be a bit boring and it is therefore a fundamental task of the bank, to make this period of time as pleasant as possible.
First of all, it is good that the customer has a place to seat, also because the audience of customers who visit the bank physically tends to be somehow older.
In addition to comfortable armchairs it is advisable to provide the customers with fast and free wireless internet connection.
The waiting time can also be made much more pleasant with good coffee, hot chocolate or a nice tea, which could be dispensed by a machine placed in a dedicated room.
A friendly mobile application
A good mobile application can enable bank customers to make most of the transactions they need, and can complete the available services on the branch.
Customers are increasingly used to technology, so giving customers the option to do everything whenever and wherever they want should increase their satisfaction significantly.
B2B SaaS Marketer | Content Writer for Blogs & Case Studies